Quick Year is a Memorable One at Steiner Sports

By Jason Klein

Originally Written For The Official Steiner Sports Blog – 12/24/09

“Life moves pretty fast.  If you don’t stop and look around once in a while, you could miss it.”

Those words, once spoken by Matthew Broderick in the 1986 hit “Ferris Bueller,” couldn’t be more apropos when thinking back on 2009 at Steiner Sports.  It was a year that had Steiner Sports employees’ heads spinning with activity and customers’ heads turning with curiosity and intrigue.  Though it flew by, it was a challenging, yet rewarding campaign, filled with moments and achievements that revolutionized the sports collectibles industry…again.

The final year of the “double zeros,” the “oughts,” or however one chooses to refer back to this decade, saw Steiner Sports prosper through three defining moments in company history, events that changed the way the company functions, and further developed the way sports fans collect memorabilia.

The Move

In recent years, Steiner Sports has developed relationships, and partnerships with some of the most successful organizations in professional and collegiate sports.  The company currently provides exclusive access to game used collectibles from the New York YankeesBoston Red SoxDallas Cowboys, and Notre DameAlabamaNorth Carolina, and Syracuse Universities.  The growing roster of partners, presented a growing inventory for a growing company occupying, what seemed like, a shrinking warehouse.

In an effort to satisfy the company’s need for more space, Steiner Sports moved into new digs in March.  Just like their pinstriped partners in the Bronx, the company shifted across the street into a new venue, better equipped to handle their needs in an ever-changing marketplace.  The move has been a positive one for all parties involved.  The state-of-the-art facility has allowed the company to function more efficiently, better serving loyal customers – many of whom made the pilgrimage over the last nine months to check out the new place.

The Seats

In 2009, Steiner Sports urged all Yankees fans and baseball historians to “Take a Seat in History.”  In May of 2009, the company announced plans to offer authentic seats, and other stadium artifacts including sod,monument park bricks, and foul pole pieces, from the original Yankee Stadium.  A flurry of activity ensued.  Eager fans were able to gobble up pieces of the historic stadium, scooping up whatever relics became available.  Owning an actual piece of Baseball’s Cathedral was an opportunity that few fans passed up on.

In addition, Original Yankee Stadium memorabilia was on display throughout the Inaugural Season inside the Great Hall, courtesy of Steiner Sports.  The Yankees-Steiner Collectibles Store flourished inside the Stadium too, giving fans insider access on game days.  Throughout the season, Steiner Sports employees were on hand to meet fans, and explain the unique line of items pulled from the “House That Ruth Built.”

What an unbelievable season it was too!  The Yankees broke in their new quarters in grand fashion!  The Greatest Closer of All-Time, Mariano Rivera, converted his 500th career save in June, and The Captain, Derek Jeter, passed Lou Gehrig on the all-time Yankees hits list in September.  Both historic moments served as appetizers for October’s (and November’s) main course…

The Title

The instant Mark Teixeira squeezed the final out of the 2009 World Series, the Yankees hard work towards a 27th Championship was over.  However, the work within the Steiner Sports office was just beginning.  Commemorative collagesplaques and crystals had already been prepared weeks in advance, but the quest towards a team signed project was quickly underway.

Over the course of about three weeks in November, twenty-nine members of the World Champions made their way through the Steiner Sports office, signing everything from team signed baseballs and photos, to game usedproduct from the 2009 season.  Once again, Steiner Sports had the most complete and intriguing collection of commemorative memorabilia to offer customers, featuring an unprecedented collection of superstars – perfect timing for the upcoming holiday season.

The Future

While 2009 was a legendary year in the history of Steiner Sports, the future is bright for the innovative leader in sports collectibles and gifts.  There are many exciting announcements on the table for 2010, events that will fire up customers, and further transform the collectibles industry.  2009 was fast.  2010 will move just as quick.  Just be sure to stop and look around.  Big things are coming so pay attention!  Bueller?

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#2 is #1 Sportsman in 2009

By Jason Klein

Originally Written For “Yankee Legacy Magazine” – 11/30/11

Destined for Yankee greatness from day #1, a young Derek Jeter was assigned to wear #2.  All the pinstriped greats wore single digits.  By thetime the scrawny kid from Kalamazoo, MI arrived in the Bronx, there was only one such number left to choose from – all others had been retired, and his manager, Joe Torre, was doing his best to take #6 off the board.  So, with expectations high, Jeter was given #2 – everything else had to be earned.

The kid didn’t disappoint.

For fourteen seasons, Jeter has done nothing but validate his numerical assignment.  The 1996 American League Rookie of the Year has appeared in 10 All-Star games, won 4Gold Glove awards, and won 5 World Series titles.  In 2000, he was named MVP of both the All-Star Game and World Series.  In 2003 he was named team captain.  He has led his team to the Post Season in 13 of his 14 seasons, including 7 World Series appearances.

He is perhaps the most clutch performer to ever don the pinstripes, consistently coming up big in big spots.  At age 35, and showing no signs of slowing down, Jeter continues to produce at a staggering clip, breaking club records on a nightly basis, and passing single-digit-wearing legends in the process.

On November 30, 2009, just weeks after leading the Yankees to their 27thWorld Series title, Jeter was named the 2009 Sports Illustrated “Sportsman of the Year.”  He becomes the first Yankee to ever earn the title, and does it during a year that saw many great accomplishments for the Captain of the Yankees.

This season, he batted a stellar .334, won a Gold Glove for his defense, a Silver Slugger for his offense, and a 5th ring for his thumb.  In addition, on September 11, 2009, Jeter etched his name deeper into Yankees lore when he collected his 2,722nd career hit.

Playing within the confines of his new home – he is the all-time hits leader at the original Yankee Stadium – Jeter singled to right field in the third inning of a game with the Baltimore Orioles.  The base hit moved him past Lou Gehrig and into first place all-time on the Yankees career hits list.

Teammates poured out of the dugout to surround the newly-crowned hits king, congratulating him on his accomplishment.  The always stoic Jeter showed true emotion as the packed house in the Bronx chanted his name over and over, as if to thank him for his years of service.

Within hours of collecting the monumental hit, fans swarmed SteinerSports.com looking to grab one of many commemorative items released to honor Jeter’s accomplishment.  Since that historic night in the Bronx, Jeter has hand signed images of the moment, jerseys embroidered with the date and hits total, and inscribed baseballs detailing the moment.  Along with commemorative 2009 World Series items, they remain among the hottest Yankees collectibles on the market today.

By passing Gehrig, the next hits milestone for Jeter will be #3,000.  No Yankee has ever reached the benchmark number – like being named “Sportsman of the Year,” Jeter seems destined to be the first.  It also appears certain that one day, #2 will find its way into Monument Park, joining the other single digits enshrined in Yankees lore.

There was really never any doubt from day #1 that Jeter deserved to wear #2.  But, following a season that saw Jeter pass Lou Gehrig, lead his team to another World Series Title, and earn “Sportsman of the Year” honors, it would be tough not to argue that #2 is really #1.

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A Team Effort, Swisher Enjoys Being a Champion

By Jason Klein

Originally Written For The Official Steiner Sports Blog – 11/10/09

“It’s one of the coolest things…being called a champ,” said the newly crowned Nick Swisher.  “You can’t ever take that away.”

No matter what path his career takes from here, he will forever be a World Champion.  According to Swisher, it is an honor he would not be enjoying without the efforts and contributions of every man to wear the pinstripes in 2009.

Following My Interview with Swisher

“For ten months straight, you work as a team to accomplish great things,” he said.  “This season, we all had the right mindset, and the right group of guys working together.  That’s why we were able to win the whole thing.”

Just hours removed from capturing the 2009 World SeriesTitle, Swisher found himself inside the Steiner SportsCorporate Offices commemorating the achievement.  Along with other members of the 2009 World Champion New York Yankees, Swisher was there, adding his signature to team signed World Series baseballsphotos, jerseys, bats and helmets.

Swisher marveled at the new product line, referring to select pieces as “bad-ass,” and even requesting some photos for his personal collection.  Feeling nostalgic throughout the signing, he was eager to discuss his first season in the Bronx and the important role team chemistry played in the Championship run.

In 2009, the Yankees made key additions to their roster, bringing in players to round out an already potent group.  Coming to New York, where the team’s objective from day one always includes a parade down the Canyon of Heroes, can be intimidating for many.  Over the last eight title-less seasons, many have come and gone with little success.  The 2009 club was different though.

“This wasn’t about myself, or CC [Sabathia], or AJ [Burnett],” said Swisher.  “This was about everyone.  We needed the whole team on the same page and we all were able to bond together.”

The foundation of their close-knit group can be traced back to February 23, 2009.  That’s when the club united during a much publicized spring training field trip to the pool hall.

“At the time, we had a lot of work to do,” said Swisher.  “We had a season to get ready for and then Skip [Manager Joe Girardi] comes in and tells us to drop everything, we’re going to play pool for the day.  It was big for us.  Everyone bought into it, we had a great time, and we were able to carry that onto the field.”

That’s where the Yankees won an MLB best 103 ball games, including a dominant 57-24 mark within the confines of their new home in the Bronx.  Their success was the perfect blend of old and new.  Though the integration of new personalities like Swisher, Sabathia, Burnett and Teixeira was important, according the Swisher, a lot of the harmony can be attributed to members of the old guard.

“It’s the big four, [Jorge] Posada, [Derek] Jeter, [Andy] Pettitte, and [Mariano] Rivera,” he said.  “They are who the Yankees are.  They represent the team extremely well and are real leaders.  None of them came up to us new guys and said, ‘this is how we do things.’  It’s unspoken.  We all followed their lead and learned from them.”

The Yankees enter this offseason with a few issues to address.  Questions about the futures of Johnny Damon, Andy Pettitte, and World Series MVP, Hideki Matsui all loom.  The core of this roster will remain intact for 2010 when the Yankees try to defend their title – a challenge Swisher is already anxious to take on.

“I can’t wait to go back to war with these guys.”

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History in the Making. History for the Taking.

By Jason Klein

Originally Written For The Official Steiner Sports Blog – 10/28/09

It’s October.  The leaves are falling…that means the Yankees are on the rise.

Twenty-six times, the New York Yankees have captured the ultimate prize: a World Series Championship. Tonight they begin their mission for #27.

Derek Jeter Hand Signed 2009 World Series Jersey

Sweeping theTwins was a nice accomplishment.  Knocking off the Angels exorcized previous Post Season demons.  Defeating the Phillies in the Fall Classic will answer the pinstriped mission statement put forth every spring – be the last team standing in October.

It’s been nine years since the Yankees owned the baseball world.  In that time, fans have realized how difficult it is to win a ring, a sobering and frustrating process for many.  While the franchise has now captured 40 American League flags in their illustrious history, fans have recently learned how hard it is to convert a Pennant into a ring.

“Our customers are hungry for a Yankees World Series victory,” says Brett Schissler, Director of Retail Sales for Steiner Sports.  “Yankees fans were spoiled in the 90s, but a lot of people now realize just how difficult it is to win the whole thing, and how special this season could be.”

For the first time in 85 years, the Yankees will attempt to win a championship while playing in a new building.  They turned the trick way back in 1923, the inaugural season for the original Yankee Stadium, defeating the New York Giants 4 games to 2.  Now they attempt to make history in their new digs, officially making the “New House” a “Home.”

This playoff run is the perfect historical storm in the collectibles industry.  The most storied franchise, boasting some of the biggest names in baseball, is looking to add more hardware to their collection while attempting to christen a new ball park.  It’s a collector’s dream.

To make matters better, never before have fans enjoyed access during a championship run like they do in 2009.  The memorabilia industry has changed immensely since Bernie Williams caught the final out of the Subway Series at Shea Stadium.  The Yankees-Steiner partnership now gives fans the opportunity to own one-of-a-kind Post Season gems like game used basesbaseballs and jerseys used during actual game play – something that wasn’t possible in 2000.

Those looking to immortalize this remarkable season will have many delicious options to choose from.  Commemorative World Series items signed by players like JeterRodriguezRiveraPosada, and Sabathia, among others, were available for sale within hours of the pennant-clinching out.  Those lucky enough to attend a game in the Bronx will be able to mail their ticket in and have a personal collage created to celebrate the day.  Team signed photos, baseballs, jerseys and bats will also be available in limited quantities.

“Fans recognize the urgency here,” says Schissler.  “We’ve pre-sold a bunch of  World Series baseballs already and have long waiting lists filled with customers looking to snag game used jerseys from the [World] Series.  Everyone wants to take home a piece of history.  You just never know when something like this will happen again.”

Starting tonight, “Let’s Go Yankees” chants will fill the crisp Autumn Bronx air, Jeter will have his fist pump

locked and loaded, “Mystique” and “Aura” will make their way across the street to be in attendance.  Soak it in.  Grab something to commemorate the journey.  The last nine years prove that this sort of thing doesn’t happen every season.  This is special.  It’s history in the making.  It’s history for the taking.

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Yankees Formula for Success is Easy as Pie

By Jason Klein

Originally Written For The Official Steiner Sports Blog – 10/14/09

The swagger is back in the Bronx.

As the New York Yankees prepare for their American League Championship Series with the Los Angeles Angels, it’s clear, there’s something different about this team.  In the eight seasons immediately following their Subway Series victory in 2000, the New York Yankees morphed into a collection of highly-paid, corporate superstars.  Team chemistry was weak.  Anxiety levels were high.  These days, the Yankees are wearing their ties a little looser and having a little more fun at the ball park.

So what changed?  That’s easy…easy as pie.

In 2009, the most traditional team in all of sports established a new ritual – a good, old fashioned, pie to the face – courtesy of AJ’s Bakery, Co. All pies were hand delivered by Pitcher, AJ Burnett, on cue, to any player to notch a walk-off hit in the Bronx.

Early on, critics scoffed at the amateurish celebration tactic adopted by the business-like Yankees.  Many argued that such a childish act seemed out of place among these men in pinstriped suits, claiming it was not “Yankee-like.”  As irony would have it, a little silliness was exactly what this team needed.

Unlike so many other Yankees teams that have come before them, the 2009 club seems more relaxed, and free from all the stress that comes along with the yearly “World Series victory or bust” mentality.  The additions of free-spirits like Burnett and Nick Swisher have served as the perfect compliment to the older, more business-like core of Derek JeterMariano RiveraAndy Pettitte and Jorge Posada.

Initially, there was some question as to how a member of that “old guard” would react when greeted with a face full of whipped cream.  That was answered on July 4, 2009 when Posada stole the game from the Blue Jays with a walk off single in the 12th inning.  Like clockwork, the catcher’s postgame interview turned into a pie eating contest, much to the delight of on looking fans.

Each walk-off pie – there have been 16 of them so far, including Mark Teixeira’s ALDS Game 2 pastry punch – has served as much more than a show of celebration.  It has developed camaraderie, calmed nerves, and tasted much sweeter than the humble pie they’ve been forced to eat in recent years.

Timely hitting, lights out pitching, and the addition of team-first players like Teixeira and CC Sabathia have all been major reasons this club has succeeded.  Most importantly, this team has been reminded that winning can be fun.  A little whipped cream is all it took to ease the tension of the daily New York baseball rigors.

The 2009 Yankees are all having a blast.  It seems as though this baseball machine is destined to return to glory.  The roster is a perfect blend of experienceyouth, and journeymen – all hungry for the same thing: a World Series title, and perhaps some pie for dessert.

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Saving The Best For Last

By Jason Klein  

Originally Written For New York Yankee Legacy Magazine – October 2009

Click each individual thumbnail below to read the feature story, exactly as it appeared in New York Yankee Legacy Magazine:

 

 

 

 

 

 

 

 

 

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If It’s Happening on the Field, It’s Happening at Steiner Sports

By Jason Klein

Originally Written For The Official Steiner Sports Blog – 10/1/09

Steiner Sports is always prepared.  No matter what occurs on the field, the leader in sports memorabilia and gifts is always equipped to offer a timely product assortment to its loyal customer base.  When something historic occurs, no one is quicker to go to market with the corresponding collectable than Steiner Sports.  It is this dedication to excellence that keeps Steiner Sports at the top of their game and their customers anxious to see what comes out next.

But how many Steiner Sports customers truly know the full story behind every piece of authentic memorabilia created?  According to Chris Amoroso, the Executive Vice President of Purchasing and Player Relations for Steiner Sports, the process is often overlooked.

“Our clients are very knowledgeable, but I think a lot of them don’t fully realize what goes into creating a product,” he says. “They might look at the amazing piece hanging on their wall and don’t fully understand what went into creating it for them to purchase.”

At Steiner Sports, this process begins with the Product Development Team.  Relentless preparation and creativity allow this division to fuel the collectables industry with the innovative product it demands.

This was never more evident than what transpired in September 2009.  It had been widely assumed that New York Yankees Captain, Derek Jeter, would pass Lou Gehrig as the All-Time Yankees Hits Leader – the only question was: when?  As the world waited in anticipation, the Steiner Sports Product Development Team had been brainstorming for weeks, developing new commemorative collages and engraved items for Jeter to sign.

The historic moment finally came on September 11, 2009 at Yankee Stadium. By the time Jeter reached first base safely for the 2,722nd time, the only thing missing from the new line of commemorative product was his signature.  All items had already been designed, approved by Major League Baseball, introduced to the Steiner Sales team as samples, and were ready to be introduced to market.  Yankees fans quickly benefited, scooping up new Jeter items at a record pace.

However, due to circumstance, there are times the Product Development Team must rely more on creativity and hustle than on preparation.  On August 2, 2009, Yankees Centerfielder, Melky Cabrera, unexpectedly achieved one of the rarest feats in all of baseball.  While doing battle with the Chicago White Sox, Cabrera collected a single, double, triple and home run to hit for the first Yankees cycle in fourteen years.  The next day, Steiner Sports went to market with a limited edition engraved baseballshadowbox commemorating the achievement.

According to Cristiana Salcedo, the Director of Product Development for Steiner Sports, the ability to react quickly to unforeseen events like the Cabrera cycle is what places the Steiner team at the top of the collectables world.

“No one responds faster than we do, and we always get great feedback from our customers as a result,” she says.  “What happens on the field at night directly affects what we do the next morning in the office.  It’s challenging at times, but our team is always organized and prepared.”

As long as there are games being played, and records being broken, the Product Development Team at Steiner Sports will continue their efforts to capture the moments for fans to own.  According to Salcedo, the best is still yet to come.

“We have a lot of great new items in the works to commemorate the Inaugural Season at Yankee Stadium,” she says.  “Plus, if the Yankees get on a run, and make some noise in the Post Season, we’ll really raise some eyebrows with what’s in store.”

Be Prepared.

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Stadium Demo Leads to Collectible Treasures

By Jason Klein  

Originally Written For New York Yankee Legacy Magazine – October 2009

Click each individual thumbnail below to read the feature story, exactly as it appeared in New York Yankee Legacy Magazine:

 

 

 

 

 

 

 

 

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