No “Cap” on Pondexter’s Abilities On or Off The Court

By Jason Klein

Originally Written For IN New York Magazine – 7/25/11

Cappie Pondexter is a dominating force in the WNBA.  In just her sixth season in the league, the scrappy New York Liberty Guard has one of the most lethal jump shots in the league, and is among the leaders in most statistical categories.  The superstar baller has already won two championships (2007, 2009) and one Finals MVP Award (2007), and was recently nominated by ESPN for the 2011 ESPY Award honoring the best player in the WNBA.

Pondexter Drives To The Hoop at MSG/Getty Images

At 28 years old, the former Rutgers University standout is in the prime of her professional career and showing no signs of slowing down.  As a celebrity athlete in New York City, she seemingly has the world at her fingertips.  However, that doesn’t stop her from looking forward and thinking about what’s next.

“I’m preparing for my future after basketball,” says Pondexter.  While I’m playing in the WNBA, I can use that platform to help build awareness for my company.

The company she speaks of is 4Season Style Management, a full-service consulting firm that specializes in helping clients develop their public image.  Pondexter started the company in 2010, acting on a lifelong fascination with fashion trends and personal style development.

According to Pondexter, 4Season Style Management helps clients with everything from wardrobe selection, hair and makeup to website and logo design, ultimately creating a personal brand.

It all starts with a simple 30-minute introductory phone consultation and the creation of a “Style Profile” to nail down specific shopping habits, personal sizing and existing wardrobe trends.  Each individual client enjoys the same personal attention to ensure a custom evaluation and plan of attack.

Although such detailed care can be rather time consuming, Pondexter takes great pride in her ability to find a balance with her busy schedule on the court.

“I am very involved in the day-to-day operations,” says Pondexter.  “Whether it’s researching new designers, assisting with customer service, or reaching out to our clients, I make sure I take a hands on approach.”

Perhaps, running a company is a natural fit for such a competitive person like Pondexter, used to performing in front of thousands under the scorching lights of Madison Square Garden.

“There are a lot of similarities between the two,” admits Pondexter.  “In basketball, and in business, you have to have a game plan.  In both situations, I want to win and I strive to be the best.  I push my team, and my clients, to be the best they can be.”

With that sort of passion and preparation, Pondexter will continue to succeed, and always stay ready for what’s next.

For a complete look at some of New York’s most successful athlete/entrepreneurs, check out Jason Klein’s full article in the August 2011 Issue of IN New York Magazine.

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The Winner’s Circle

By Jason Klein

Originally Written For IN New York Magazine – June 2004 Issue

Click each individual thumbnail below to read the feature story, exactly as it appeared in the August 2011 Issue of IN New York Magazine:

Steiner Sports Did it Again in Twenty-Ten!

By Jason Klein

Originally Written For The Official Steiner Sports Blog – 12/22/10

The 2010 Steiner Sports year moved faster than Brett Gardner beating out an infield single.

After an historic 2009 at Steiner Sports, the company had a lot to live up to in the first year of the new decade.  The previous year saw Steiner Sports move to a new facility, make available artifacts from the original Yankee Stadium, and develop a new line of exclusive product to commemorate the 27th World Series Title in Yankees history.  How would 2010 stack up in an encore performance?

New Partnerships

The New Year began with a “Giant” announcement.  In January, Steiner Sports informed collectors and sports historians of their plans to offer a new line of collectibles from the soon-to-be demolished Giants Stadium.  The 2010 NFL season would see the Jets and the Giants move into the New Meadowlands Stadium, vacating their previous home across the parking lot.  Similar to their efforts at the original Yankee Stadium, Steiner Sports offered one-of-a-kind artifacts from the old Meadowlands, including seats, seatbacks, stadium signage, sod from the field, and pieces of the goal posts from each end zone.  Both Jets and Giants fans relished the opportunity, snatching up Meadowlands memorabilia at a record pace.

Meadowlands Seats

2010 also saw the World’s Most Famous Collectible Company partner up with the World’s Most Famous Arena: Madison Square Garden.  With MSG set to undergo renovations over the next few years, Steiner Sports began offering unique pieces of the building for fans to add to their collections.  In addition to physical pieces of the building hitting the market, including pieces of the court and arena signage, game used items from the Knicks,Rangers Liberty also became available.  Fans were able to scoop up game used uniforms, basketballs, pucks, sticks, and clippings from the basketball nets and hockey goals.  These unbelievable items are all available on the Steiner Sports website and inside MSG during Knicks and Rangers home games.

The Dirt

In previous seasons, Steiner Sports had developed a line of product offering actual infield dirt from Yankee Stadium, Fenway Park, and Wrigley Field.  In 2010, Steiner Sports got down and dirty with all 30 Major League Baseball Stadiums.  A team of Steiner Sports Product Development specialists created an entire line of memorabilia, released in April 2010, that incorporated Certified Authentic, game used field dirt from every stadium in baseball, giving fans of all teams a “field pass.”

The new line, approved and authenticated by Major League Baseball, included team logo crystals, key chains, stadium and player plaques, ceramic coasters, and 11×14 collages – all containing a capsule of field dirt.  A line of “In the Game” collages were also developed – a unique 20×24 player collage with actual stadium dirt sprinkled on the photo.

Due to favorable pricing, the MLB dirt collection was a popular choice for holiday gifts, and in corporate incentive programs around the country.

The Padded Seats

In an unprecedented move, Steiner Sports temporarily adjusted the price on a pair of padded, championship-level Yankee Stadium Seats, giving fans the opportunity to “Take a Seat in History” at an exclusive price.  The comfy blue seats had listed for $1,750 at their original release, but were discounted, for a limited time, at a price of just $999.

The response was overwhelming.  Yankees fans, and baseball historians alike, reserved their piece of history, for display within their sports rooms or office.  This rare collectible currently remains at the reduced price of $999, and will remain there through the holiday season.  All other pairs of authentic Yankee Stadium seats remain at their original retail price.

The Events

Steiner Sports Clients were treated to a wide array of athlete Meet & Greet opportunities in 2010, both within the confines of their Corporate Offices, and their retail and Last Licks locations.  Fans got up close, and personal with an impressive “who’s who” list of athletes including Eli ManningAmar’e StoudemireDavid Wells, members of the 1977/1978 Yankees,Vinny TestaverdeJoba ChamberlainDustin KellerJim LeonhardJay FeelyMagic JohnsonBrian CashmanHakeem NicksMark Teixeira, and Nick Swisher, among others.

Jets Event With Leonhard, Feely & Keller

Live Meet & Greets, and the ability for customers to interact with athletes, is a trend that is sure to continue in 2011.

More Digital Interaction

2010 saw the world become more connected through the use of popular social networking websites like Facebook and Twitter.  As they so often do, Steiner Sports led the way in the sports memorabilia industry, connecting with thousands of new fans.

Through the popular websites, Steiner Sports found a new and unique avenue to connect with customers and sports fans, publicizing upcoming events and signings, running daily contests, promoting new product, and even sparking heated and passionate sports debates.  It also gave fans a new forum to speak directly to the company, often expressing their interest in the industry or requesting information about athlete signings or products listed on SteinerSports.com.

Individual Steiner Sports Sales Representatives also joined the party, creating their own Facebook and Twitter accounts, giving their clients a new means to increase communication and interact on a more personal level. (Friend Jason on Facebook.  Follow Jason on Twitter).

Moving Forward

In the first year of the new decade, Steiner Sports proved, once again, that the future is bright for the leader in authentic, hand signed and game used collectibles.  There is no doubt that 2011 will prove to be more of the same.  In the New Year, Steiner Sports figures to further revolutionize the sports collectibles industry with new and exciting product and events, in an effort to bring fans closer to their heroes than ever thought possible.  If it’s happening on the field, it’s happening within the Steiner Sports corporate offices in New Rochelle, NY.

Just don’t blink.  It’s a fast-paced, ever-changing industry, moving quicker than number 11 in pinstripes.

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