By Jason Klein
Originally Written For IN New York Magazine – 7/25/11
Cappie Pondexter is a dominating force in the WNBA. In just her sixth season in the league, the scrappy New York Liberty Guard has one of the most lethal jump shots in the league, and is among the leaders in most statistical categories. The superstar baller has already won two championships (2007, 2009) and one Finals MVP Award (2007), and was recently nominated by ESPN for the 2011 ESPY Award honoring the best player in the WNBA.
At 28 years old, the former Rutgers University standout is in the prime of her professional career and showing no signs of slowing down. As a celebrity athlete in New York City, she seemingly has the world at her fingertips. However, that doesn’t stop her from looking forward and thinking about what’s next.
“I’m preparing for my future after basketball,” says Pondexter. While I’m playing in the WNBA, I can use that platform to help build awareness for my company.
The company she speaks of is 4Season Style Management, a full-service consulting firm that specializes in helping clients develop their public image. Pondexter started the company in 2010, acting on a lifelong fascination with fashion trends and personal style development.
According to Pondexter, 4Season Style Management helps clients with everything from wardrobe selection, hair and makeup to website and logo design, ultimately creating a personal brand.
It all starts with a simple 30-minute introductory phone consultation and the creation of a “Style Profile” to nail down specific shopping habits, personal sizing and existing wardrobe trends. Each individual client enjoys the same personal attention to ensure a custom evaluation and plan of attack.
Although such detailed care can be rather time consuming, Pondexter takes great pride in her ability to find a balance with her busy schedule on the court.
“I am very involved in the day-to-day operations,” says Pondexter. “Whether it’s researching new designers, assisting with customer service, or reaching out to our clients, I make sure I take a hands on approach.”
Perhaps, running a company is a natural fit for such a competitive person like Pondexter, used to performing in front of thousands under the scorching lights of Madison Square Garden.
“There are a lot of similarities between the two,” admits Pondexter. “In basketball, and in business, you have to have a game plan. In both situations, I want to win and I strive to be the best. I push my team, and my clients, to be the best they can be.”
With that sort of passion and preparation, Pondexter will continue to succeed, and always stay ready for what’s next.
For a complete look at some of New York’s most successful athlete/entrepreneurs, check out Jason Klein’s full article in the August 2011 Issue of IN New York Magazine.
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