Old Jets Logo Was Cool…Like Kevin Arnold.

By Jason Klein

I always thought Kevin Arnold was the coolest.

He had Winnie Cooper, but more importantly, he had that vintage New York Jets jacket.

Played by Fred Savage, Kevin was the star of The Wonder Years, a family

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Kevin Arnold Had Winnie Cooper…and That Jets Jacket.  So Cool.

comedy/drama that was “appointment TV” for me from 1988-1993.  Well before Netflix or Prime, I made sure I was in front of a TV when it aired each week.  Back then, the only thing streaming were tears…each time an episode’s moral tugged at your heartstrings.

Change was a central theme of the story that took place during the turbulent late 60s and early 70s. There were political changes, social changes, and tons of personal changes that Kevin experienced over the show’s 6-year run.

Through it all, one thing remained constant for Kevin.

That Jets jacket.

I loved that jacket. There was something so endearing about it.  The Jets have never really had a place among pop culture.  Their players didn’t star in commercials.  Musicians or rappers never performed in Jets jerseys or caps.  The Jets were never even the most popular football team in their own city.  Yet, there was the star of a primetime network hit wearing a Jets jacket every week.

Taking place between 1968-1973, Kevin’s jacket featured the logo made famous during

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Joe Namath – Super Bowl III.

Super Bowl III.  It was the same emblem Joe Namath wore the day he wagged that finger and delivered a Lombardi Trophy.  Namath was always so cool.  With that Jets logo on his jacket, so was Kevin Arnold.

As it turns out, Broadway Joe will be the only quarterback to ever win a title with that logo on his helmet.

That’s a guarantee.

Later today, change is coming to the New York Jets.  At 7:30 PM, Gang Green will introduce a new uniform and logo.  It will be the team’s first wardrobe change since 1998.  That’s when Bill Parcells pulled a Marty McFly and went Back to the Future – bringing those famous Super Bowl III jerseys back.

They wore the throwbacks for 21 seasons, but could never repeat what Namath did.

Vinny Testaverde got close, once.  Mark Sanchez had two shots at immortality, but came up short.  Even Chad Pennington made 3 playoff appearances in those Namath-style threads, but his ring finger remained bare, like the Jets trophy case over the last 50 years.

Maybe change is good. Perhaps a new identity will turn the tide, improve karma and provide some positive feng shui over in East Rutherford.

With a new head coach and two young cornerstone players in Sam Darnold and Jamal Adams, this feels like the right time to move forward with a renewed identity.

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Sam Darnold Wearing Old Jets Logo.

Still, there’s something special about continuity and tradition.

I watched Derek Jeter win five World Series in the same uniform my dad once watched Mickey Mantle win in.  Now, my daughters see Aaron Judge try to do the same thing.  The generations change, but the pinstripes never do.

There are rumors, and unconfirmed leaks on Twitter, that suggest this Jets update will maintain some elements of the old logo.  I’d like that.  We’ll know for sure after tonight.

If I can’t have that classic logo, or Winnie Cooper for that matter, I’ll take a Super Bowl victory in whatever uniform they trot out tonight.

That would be cool.

Even cooler than Kevin Arnold.

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Like Parcells, Gase Has Chance To Change Jets Identity, 50 Years After Super Bowl III

By Jason Klein

Fifty years.

That’s how long it’s been since the New York Jets won a Super Bowl.

Hell, that’s how long it’s been since they even appeared in the big game.

Today marks the 50th Anniversary of Super Bowl III.  January 12, 1969 is this team’s identity.  It’s the defining moment in their franchise’s history and it happened 50 years ago today.

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Parcells Took Over in 1997.  Gase Gets His Shot in 2019.

Yes.  Fifty!

Imagine being best known for something you accomplished a half century ago.

When will the narrative change?  Well, it’s been 22 years since their last, best chance.  In 1997, after winning just 4 of their previous 32 games, the Jets hired the coach they thought could rescue them from irrelevance and completely change everything.  This week, they did it again.

Tuna then. A Dolphin now.

There are a lot of similarities between what Bill Parcells faced in 1997 and what former Miami Head Coach, Adam Gase is about to take on.

Both inherited a floundering Jets franchise in desperate need of a new beginning.

Parcells’ rescue mission followed the team’s historically horrible two-year run from 1995-1996.  He began the makeover in his second season by introducing new uniforms.  He brought back a modern version of the team’s jerseys worn between 1964-1977, a tribute to that only Super Bowl team in franchise history.

Next, he added a ton of new players.  Game-changing players.  Names like Curtis Martin, Kevin MawaeKeith Byars and Bryan Cox.  They brought a new attitude and gave the team instant credibility.

Finally, he found a top-level Quarterback.  Vinny Testaverde arrived, leading the Jets to a Division Title, a 12-4 record and a trip to the AFC Championship Game.  Though they fell one win short of a Super Bowl appearance, the team had clearly turned a corner.

When Gase is introduced as the new HC of the NYJ on Monday afternoon, he’ll also inherit a team coming off a historically horrible run.  Over the last three seasons, they’ve won just 14 of their previous 48 games.

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Sam Darnold Hopes To Be First Jets QB Since Joe Namath To Win a Super Bowl For Jets.

Like Parcells, Gase will attempt to change the team’s identity.

New uniforms are coming this spring.  With the third overall pick in the 2019 NFL Draft, and close to $100M in cap space, Gase and GM Mike Maccagnan must find new, game-changing players like Parcells once did.  Lucky for Gase, he’s already got the QB in Sam Darnold.

Both Parcells and Gase took over Jets teams at pivotal junctures in franchise history.  They were both hired by questionable ownerships with limited football knowledge.  Gase also takes on an angry, skeptical fanbase who is tired of losing, just as Parcells did.

Parcells was able to quickly flip the script and almost get that elusive second Lombardi Trophy for the Jets.  Now Adam Gase has his chance.

“I’m excited about him coming,” said Joe Namath, the man under center 50 years ago today.  “I believe he can do it.”

If he does, according to acting owner, Christopher Johnson, he’ll be a “Freaking Legend.”  It’s been a freaking long time since this team had any real legends to celebrate.

Fifty years, to be exact.

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